It’s official! Smartphones have turned the world upside down. Don’t believe us? Then let the trends speak for themselves! Here are five key statistics that help us understand how people are using smartphones.
1. MOBILE USERS CAN’T GET ENOUGH OF APPS:
Smartphones are getting smarter by the day. Some of the things we can do on our mobile phones today were literally unthinkable just half a decade ago. Making dinner reservations, starting your car, measuring your heartbeat – the list goes on!
All these things are accomplished through apps and, not surprisingly, 87% of smartphone users spend their time in apps.
When it comes to teens in particular, this generation prefers photo-sharing and video-sharing apps.
How much time a day do you spend using apps?
2. SOCIAL MEDIA APPS ARE AWESOME:
As of January 2019, over 3 billion people worldwide use social media on their mobile phone. In America alone, 88% of young adults use social media.
In other words, apps that help people connect are all the rage, especially for young people! Which social media apps are you using daily?
3. MEDIA CONTENT IS THE WINNER:
The way we consume content has changed drastically in the recent years. No more scouting for recipes and fashion tips in printed magazines, or waiting for the 9 o’clock news to get the latest updates from around the world. Today, content is shared, consumed and recycled in a matter of minutes!
In fact, consumption of media content, such as Instagram stories, Snapchat stories and YouTube videos, are what teens most love doing on their cellphones.
What kind of content do you like watching on your mobile?
4. VIDEO IS KING:
We already know that people are consuming content 24/7 in today’s digitally driven universe. That’s not all. There’s a clear winner in the race for the most popular and in-demand content – VIDEO.
Teens in particular are active consumers of video content. In fact, Youtube is currently the top social site for American teenagers and it was the most downloaded app in 2018.
Interestingly, it would take a person over 5 million years to watch all the videos that will cross global IP networks each month in 2020! Just pause to reflect on this one for a minute. That’s an unimaginable amount of video, isn’t it?
What kinds of videos do you and your friends like to watch?
5. SHARING IS IN VOGUE:
“Sharing is caring” might be a corny one-liner, but it seems to be the new trend when it comes to content. From 2016 to 2018, what people most like sharing is photos and videos. That’s because people not only care about viewing content but also like to share it with their friends.
The reason people particularly love video sharing is literally because of the way our brains work! Did you know that half of your brain is devoted to vision? That means that videos capture us all – so it’s no wonder we want to share what captivates us with our friends!
All of these statistics point us to one truth – apps and video sharing are the present and the future of communication! What does this mean for Christians? An amazing opportunity to share the life-changing love and hope of God with others! That’s why we designed the Voke App! With Voke you can share impactful videos with your friends, and use our conversation starters to chat with them as they watch. The app notifies you as soon as your friends click on the link and starts watching the video you shared.
Christ calls us to go into all the world and share his good news. Now that we know how mobile technologies are shaping us, we are using these trends to share hope with the world!