6 Statistics About Mobile Usage That will Change the Way Christians Communicate
It’s official! Smartphones have turned the world upside down. Don’t believe us? Well, a study found that teenagers are more confident “talking” to each other via smartphones than face-to-face.
So, the big question is – what’s the best, fastest and most effective way to communicate? Here are six key statistical pointers that can help answer this question.
1. AMERICANS ARE TEXTING DAILY:
The verdict is in. Texting and chatting are the most popular ways to communicate these days. 97% of Americans are texting every day. Now, that’s a lot of texting!
Let’s dig a little deeper. Young adults are by far the most active users of text messaging. Did you know that 18-24 year-olds send or receive an average of 109.5 text messages per day? That’s more than a whopping 3,200 messages per person each month!
Text messaging is taking over the world. Are you on the right side of this revolution?
2. MESSAGING APPS ARE AWESOME:
About 2.5 billion people are registered users of at least one messaging app, according to advisory firm Activate. By 2018, this number is predicted to explode to 3.6 billion users.
In other words, 90% of the world’s Internet-enabled population will be active users of messaging apps in the next two years.
Chat apps are the latest rage, and it seems that this trend is here to stay! Which chat apps are you
3. MOBILE USERS CAN’T GET ENOUGH OF APPS:
Smartphones are getting smarter by the day. Some of the stuff we can do on our mobile phones today, was literally unthinkable just half a decade ago. Making dinner reservations, starting your car, measuring your heartbeat – the list goes on!
In 2015, American consumers spent an average of 3 hours and 40 minutes per day on their mobile devices. In other words, the average American user spent half the time allotted to sleep, and one-third of the time allotted to work, on his or her mobile device per day! That’s an interesting perspective, isn’t it?
Now let’s take a closer look at what mobile users really do on their phones. Did you know that 90% of the average American user’s mobile time is spent on apps?
In fact, social, messaging and entertainment are clearly rocking the mobile scene. These three app categories account for 51% of the average American user’s time spent on his or her mobile device.
How much time do you spend daily on your phone?
4. MEDIA CONTENT IS THE WINNER:
The way we consume content has changed drastically in the recent years. No more scouting for recipes and fashion tips in printed magazines, or waiting for the 9 o’clock news to get the latest updates from around the world. Today, content is shared, consumed and recycled in a matter of minutes!
In fact, consumption of media content, such as Buzzfeed articles, Snapchat stories and YouTube videos, makes up for the majority of time that users spend on messaging and social apps. This report by Millward Brown Digital nails it: 70% of social app users actually spend their time-consuming media content.
What kind of content do you consume the most on your mobile?
5. VIDEO IS KING:
We already know that people are consuming content 24/7 in today’s digitally driven universe. That’s not all. There’s a clear winner in the race for the most popular and in-demand content – VIDEO.
Young adults in particular are active consumers of video content. 75% of younger smartphone owners are using their phones to watch videos today.
In 2014, 94.1 million US users were watching video content on their mobile phones. By 2019, this number will escalate to 126.9 million viewers!
In fact, it would take a person more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020! Just pause to reflect on this one for a minute. That’s an unimaginable amount of video, isn’t it?
6. SHARING IS IN VOGUE:
“Sharing is caring” might be a corny one-liner, but it seems to be the new trend when it comes to video content. Videos are not only the most consumed content on the web, but also the most shared!
A recent study by Invodo tells it like it is: 92% of mobile video consumers share videos with others. In fact, people not only care about sharing content on social media for the whole world to see, but also like to share it with their friend or a group on chat apps.
All of these statistics point us to one truth – chat apps and video sharing are the present and the future of communication! What does this mean for Christians? Well, an amazing opportunity to share the life-changing love and hope of God with others!
That’s why we designed the Voke App! With Voke you can share impactful videos with your friends, and chat with them as they watch. The app notifies you as soon as your friends click on the link and start watching the video you shared.
Wait, there’s more! Voke has a bunch of short, compelling videos in its library, plus conversation starters for each video.
Is there a better and easier way to kick-start deep, meaningful conversations with your pals?
Hope can go “viral.” Don’t miss the chance to make that happen, and get Voke today!