The New Best Way to Reach the Youth? Instant Messaging!
Instant noodles. Instant coffee. Instant messaging. Welcome to the “I Want it Now” generation!
The inextricable relationship between today’s youth and immediate gratification is stale news. In fact, research indicates that people are willing to wait no longer than 2 seconds for a web page to download!
How do you effectively – and instantly – connect with today’s impatient youth? Well, here is everything that you need to know about reaching out to today’s youth in an instant:
INSTANT MESSAGING RULES THE INTERNET:
SMS is passé! Instant messaging apps are now the latest and hottest communication tools in town. And, why not? The option of communicating in real time has left this generation less inclined to wait for e-mail or SMS responses.
Not surprisingly then, hordes of people are abandoning traditional carrier-based SMS and MMS texting services for the many instant messaging (IM) applications out there. In fact, instant messenger apps are poised to overtake established social networks like Facebook, Twitter, Instagram and LinkedIn as well.
Are you keeping up with this big change in the online communication tide?
FOUR THINGS YOU DIDN’T KNOW ABOUT IM APPS:
Instant messaging apps are changing the face of communication. The recent facts and figures only reiterate the growing popularity of IM apps. Let’s take a closer look:
- Facebook Messenger, Whatsapp, WeChat, LINE and Viber are the top five instant messaging apps in the world. As of April 2016, Facebook Messenger had 900 million users, while 215 million users were accessing LINE messenger every month. In fact, Whatsapp is the most popular messaging app with users in 109 countries, or 55.6% of the world!
- The number of messaging app users is steadily increasing. About 2.5 billion people are registered users of at least one messaging app. By 2018, this number is predicted to increase to 3.6 billion users.
- Users display a multi-app messaging behavior. In other words, a consumer typically uses more than one instant messaging app. Global Web Index found that 72% of Snapchatters use Facebook Messenger, and 50% of Snapchat users are also active on WhatsApp.
- Teens love instant messaging. 49% of teens say that messaging is their first choice of communicating with their close friend. It’s no surprise that 79% of all teens actively use instant messaging to communicate with their friends.
Which instant messenger apps are you using to chat with your friends?
WHAT ARE YOUNG PEOPLE DOING ON MESSAGING APPS?:
Messaging apps offer a lot more than just messaging! They allow you to instantly share photos, videos, music, games and a lot more.
In fact, research indicates that IM apps are at the center of socializing, event planning and schoolwork collaboration among today’s youngsters. Real-time messaging and group chatting make planning or coordinating any event a breeze. So, whether it is sharing an important update with friends, asking a key homework question or planning a shopping and movie outing – it’s as easy as type and share!
According to Pew Research, 93% of 18-29 year olds use their smartphones to avoid boredom. No wonder that much of the time spent on social and messaging apps is for consuming content, particularly videos. Did you know that 75% of younger smartphone owners are using their phones to watch videos today?
Which activity do you mostly use instant messaging apps for?
WHY YOU NEED TO LEVERAGE INSTANT MESSAGING APPS:
If you want to share the love and hope of the Lord with your friends, you need to go where they are! And, as is apparent by now, that means you need to leverage the world of instant messaging.
The question is how? This is where Voke comes in! The Voke app has been created to help you take that bold step of sharing the Good News with your pals – minus the awkwardness.
With Voke you can share meaningful short videos with your friends, and instantly chat with them as they watch. The app notifies you as soon as your friends click on the link and start watching the video
Voke’s unique video library comes with short, impactful videos. So, all you need to do is choose a video, prayerfully select a friend (or friends) and share. That’s not all! Conversation starters for each video make talking about deep, spiritual matters as easy as pie.
What are you waiting for? Get Voke today!